![]() ![]() In the US, Pepsi generated 4 million mentions and 39.8 million engagements Feb 18 to Feb 19, compared to Coca-Cola’s 3.7 million mentions and 59.2 million engagements. Pepsi wiped out Coca-Cola’s online presence during the 2019 Super Bowl, with a strong Cardi B advertising reveal, and a Pepsi Halftime show that hit the news due to the Maroon 5 performance, grossing 387,000 mentions for Coca-Cola’s rival. The impact of the World Cup is way lower in the US, but BTS’s notoriety in the States still led to 262,000 mentions during the launch of the partnership with Coca-Cola. From a US perspectiveįrom a North American perspective, the Super Bowl helped Pepsi win the mentions battle, but Coca-Cola won with all year long stronger engagements. The World Cup and BTS speak to a larger audience than Pepsi’s brand activities. While Pepsi generated 7.8 million brand mentions and 75.2 million engagements. ![]() On a global level, Coca-Cola generated 12.2 million brand mentions and 117.2 million engagements from Feb 2018 to Feb 2019. Meanwhile, South Korean boy band YDPP’s mash-up with Pepsi in early 2018, and Cardi B’s Super Bowl 2019 ad generated massive social media impact for Pepsi. BTS, a South Korean boy band, nabbed the gig, and the news generated the biggest social media buzz of the year, with more than 615,000 mentions. With the help of strong celebrity endorsement and the World Cup.īefore the World Cup 2018 kicked off, Coca-Cola announced a new brand ambassador. Global level 2018 - Coca-Cola led the year-long share of voice - SOV - battle on social media Coca-Cola boasts 109 million fans on Facebook, compared to 37 million for Pepsi.Ī look at both the global and North America share of voice in terms of social media engagement shows two different pictures. This dual strategy seems to pay off as the younger generation likes to follow and comment on their pop idols online. Social media is a key channel for both brands in order to convey their brand content to the young and thirsty crowd.īoth brands invest heavily in teen music bands and celebrity endorsement. You might want to consider a consumer insights strategy, to avoid pushing your product in the wrong direction. Disaster averted, and with people so pleased/relieved to get the classic back, Coca-Cola continued to beat Pepsi's yearly sales. Three months later, Coke returned to its classic recipe. Say hi to Diet Coke and caffeine-free Coke!Ĭonsumers welcomed the diet and caffeine-free versions, but when Coca-Cola launched New Coke, in direct competition with Pepsi - changing the taste of the original - consumers rejected it out of hand.Īm I the only one? LOL #80sCoke #NewCoke /hASvGGptjV- 80s Fashion & Culture February 10, 2022 Coke's shining star dulled and it's market share declined. Big news, it revealed consumers preferred the taste of Pepsi over Coca-Cola. Give me a break, Twitter wasn’t around in 1975.Ĭonsidered by some to be a marketing ploy, the Pepsi Challenge was originally a blind taste test. Yep, the Pepsi Challenge morphed over time. Bring your best moves and some Pepsi! #duetwithme #FYP /BGicN09vy8- Pepsi Nigeria March 2, 2021 Take the #PepsiChallenge and duet with Messi and Pogba. While the brands peacefully co-existed for years, the Pepsi Challenge in 1975 rocked the taste buds. ![]() Invented within a decade of each other, Coca-Cola was always the more popular drink. Pepsi comes in second, with a volume share of 25.9%. Jumping to 2021, and Coke’s slipped to 16 out of the top 100, with a no-show from Pepsi.ĭespite this drop in ranking, Coca-Cola remains the leading carbonated soft drink - CSD - brand in the US - volume share 44.9%. In 2019, Coca-Cola led the brand valuation game, ranking number 6 compared to 29 for Pepsi on Forbes World’s Most Valuable brands. Stay tuned for messages making a difference.- Coca-Cola April 7, 2020 Our Twitter is going to look a little different as we donate our social feeds to experts and partners sharing helpful information. That’s not to say that Pepsi didn’t feel it too. the brand took the hit and sales dropped. Lockdown closed - amongst other things - bars, restaurants, and venues, and with Coca-Cola as the undisputed winner with regard to big-name restaurant contracts - McDonalds, Burger King, Subway, etc. When COVID-19 struck in 2020, the global economy experienced the most severe decline since the Great Depression. ![]()
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